Remember life before Facebook, Twitter, My-Space and e-mail, and all the junk-mail record companies sent to you back in the 1990's to promote their artists and their latest single/album/tour/t-shirt etc? Here's my personal collection of it, along with flyers and other ephemera, all collected during the era of little cards you found in CD Singles and sent off by Freepost to some place in Leamington Spa.
Thursday, 5 April 2012
Paul Weller "Out Of The Sinking" Promo Postcard October 1994
The third coming of Paul Weller... frankly the public had written the former Jam front man off after the demise of The Style Council, who today in the cold light of 2012 seem like the most unlikely band project ever to grace the charts - what on Earth was going on there, and how did they manage-stroke-get away with it for six whole years?. Weller quietly found himself a record contract with Go!Discs, and plugged away with a couple of "back-to-basics" solo albums, the eponymous first of which found critical acclaim but average sales; the second, 1993's "Wild Wood" doing far better, gaining widespread plaudits and considerable commercial success, with three singles gracing the top 20 (in fact, whilst looking this up I've noticed he's actually had a staggering thirty-one top 40 solo singles over the period from May 1991 to April 2010.)
With the boom in British rock music handily coinciding, Weller's commercial reawakening along with namechecks from the likes of Liam and Noel Gallagher placed him in the bizarre position in the media as the so-called "Modfather" of Britpop. "Out of the Sinking" was initially an interim single released in the Autumn of 1994 between "Live Wood" (the inevitable stop-gap live album) and 1995's soon to be mega selling "Stanley Road", before being re-recorded for that album, nicked by Sky as theme for Sunday Football, and then re-released on the back of that. And a cracking good single it is.
This is a promo postcard sent out in October 1994.
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