Kylie's back! A typical oversized postcard for the postie to deliver advertising the forthcoming release of her brand new single "Did It Again". This was the second single from her second album for the deConstruction label "Impossible Princess". Not that you'd find that album in the shops at that time...
"Impossible Princess" had the misfortune to be scheduled for release shortly after the lead single "Some Kind Of Bliss", a single which was Minogue's worst performing single yet, stalling at number 22. To release a single in the week following the funeral of Princess Diana is bad enough - most single sales dropped as a Nation bought Elton John's dirge of a tribute "Candle In The Wind" instead - but to name your album "Impossible Princess" was disastrous. So the release of the album was postponed, and it would eventually see the light of day in the UK early in 1998, renamed simply "Kylie Minogue" (like her previous album), by which time any momentum of publicity had long since died out, and reviews were mixed but mostly unfavourable. A shame really, as this was the first (and last) album where Kylie would be given her head and be in control of everything, and this was the first real glimpse of the real Miss Minogue. History has been kind to this era of Kylie's pop career, with many of the songs becoming fan faves, and a re-release of the album some years later (with it's proper title reinstated) earned a more positive critical reappraisal from certain quarters of the press. Maybe she was just a little bit ahead of her time.
"Did It Again" turned out to be one of those singles which everybody seemed to like but didn't buy, only reaching number 14 in December of 1997, despite a great video, tons of publicity and some fab remixes across the formats. Still, the story wasn't over for Kylie, because from this career low, a renaissance was to come just two years later...
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